What is Personal Information?
Personal Information Protection and Electronic Documents Act, also known as "PIPEDA", “brutalbusiness.com” are references to brutalbusiness.com, the business that operates the Site, and not the Site itself, unless otherwise indicated. This Policy is designed to assist our business partners, employees, sponsors and users in understanding how we collect, store, use, disclose, protect and ensure the accuracy of information collected and controlled by brutalbusiness.com. It also applies to all Personal Information held in the brutalbusiness.com databases and in hard copy in our offices.
The Personal Information Protection and Electronic Documents Act enforceable in respect of the public sector on January 1, 2004, to ensure that information that individuals provide in commerce as any form of "record", including photographs, commentary, or factual information, is used in an appropriate manner, with their consent, and properly protected by those to whom the Personal Information is given. The legislation defines Personal Information as “information about an identifiable individual, but does not include the name, title or business address or telephone number of an employee of an organization”. In other words, it is information particular to an individual that would allow them to be identified. This would include your name, residential address, e-mail address(es), telephone number, credit card particulars, and your personal purchasing history.
Why We Collect Personal Information?
Brutalbusiness.com collects personal information in order to facilitate the services that are offered to you, the customer. We may put Personal Information to a variety of uses, which may include ensuring our discussion groups and forums are appropriate for our audience; communicating information and offers to users of the Site; to understand, analyze, and respond to our users' needs and preferences, and to subsequently develop, enhance, and/or provide products and services to meet those needs. We do not collect Personal Information for any other reason other than as described in this Policy, nor is it used in any way other than as described herein. Especially on our Site, the ability to speak openly and freely, which may require public anonymity, is critical, and we believe that protecting your Personal Information is an essential obligation for us to perform.
We try to ensure that you understand the ways in which we may use your Personal Information. One of the ways this is done is by obtaining your consent. Consent may be either express or implied. Express consent is given when we specifically ask you if it acceptable to you that we gather certain information and you explicitly agree that it is. Implied consent occurs when you provide information that may be Personal Information without objection. This will most likely include, but not necessarily be limited to, you providing us with certain limited information, which may or may not be Personal Information, in order to register a username on the Site. As we obtain only the information necessary to facilitate your use and our operation of the Site and for no other purpose, we operate under the understanding that you have agreed to provide us with this Personal Information voluntarily and with knowledge of this Policy whenever you do so.
Use and Retention of Your Personal Information
We will retain your Personal Information for as long as we provide or may potentially provide services to you When your Personal Information is no longer necessary to brutalbusiness.com for the purposes described in this Policy, we will destroy, erase, or de-personalize the Personal Information. The only exception to this will be where we may be required to keep or provide your Personal Information as a result of legislation, as required by law or government regulation, or due to a binding court order.
No Sharing, Selling, or Bartering of Your Personal Information
As your privacy is of vital importance to us, we take every possible precaution to ensure that your Personal information is not given, rented, or sold to any third party for any reason. It may be combined with other Personal Information collected by brutalbusiness.com to provide us with aggregate statistical information about our customers’ purchasing or usage preferences, but at no time will your Personal Information be shared with any other parties that might be involved in this aggregate collection of Information.
To ensure that the Personal Information you provide to us is accurate, complete, and up-to-date, we urge you to provide us with updates regarding such information and to inform us of any errors affecting the Personal Information we may hold.
We employ ongoing security measures in an effort to protect Personal Information held by us from unauthorized use, access, disclosure, distribution, loss or alteration. Your Personal Information, and thus your privacy and anonymity, is protected by implementing the following kinds of safety:
(a) to certain areas of our offices to appropriate personnel;
(b) policies to be followed by all brutalbusiness.com employees, agents, contractors and affiliates, and to ensure that they are trained to know their ongoing obligations to you. Employees, agents and third-party service providers are provided with only the Personal Information that is necessary for them to perform their duties properly, and the Information is provided only to such personnel as may require it; and
(c) secure servers on all of our computers and/or electronic databases. Personal Information is stored on-site at the brutalbusiness.com head offices in London, Ontario, and is protected using some or all of the above safeguards, as appropriate.
- Physical: such as the locking of filing cabinets or restricting access;
- Administrative/Organizational: such as the implementation of proper technological, such as the utilization of passwords, encryption, etc.
You are entitled to know what Personal Information about you that we have collected, as well as how it has or will be used. If you provide a written request for this information, we will provide it to you within 60 days of confirmation of your identity. We will inform you whether or not we hold Personal Information about you and, when possible, the source of the Information, its use, and any parties to which it may have been disclosed.
This Policy can also be viewed through the brutalbusiness.com website, at www.brutalbusiness.com, upon request. You may be required to provide sufficient proof of your identity at this time to ensure the safety and security of the Information we hold and that it is provided to individuals strictly in accordance with this Policy. In the event that we cannot provide a complete list of the Personal Information that we have collected about you, we will provide you with the reasons why your access to this information is being denied. This usually takes place in only limited circumstances, such as where we may not be able to supply Personal Information as a result of legal obligations. Whenever possible, we will give you given appropriate reasons as to why this is the case however, in certain instances, such as in certain criminal investigations, we may not be able to provide you with any reasons as to why your Personal Information cannot be given to you.
We are committed to ensuring that you have full knowledge of how and why we collect your Personal Information, and what is done with it. If you wish to offer comments or challenge the compliance with federal or provincial legislation of this Policy, we invite you to send a letter addressed to